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  • Writer's pictureElise Clayton

Irigait Adds Major PR Division To Our Service Roster...

Irigait's New PR Division

We're absolutely delighted and truly excited to welcome the incredibly experienced and unbelievably talented Elise Clayton and her team directly into the Irigait family to spearhead our new PR division - an element that's probably been the final missing part of our jigsaw for a while now. In terms of the overall jigsaw, you can see all of our revised services here.

Dylan Pemberton, Irigait Founder commented:

Dylan Pemberton

"Having already worked together on several really successful client projects over the last 12 months, we've built a tremendous working relationship with Elise and her team that's been a natural fit for Irigait and our clients. It's thus been an aspiration of mine to bring her into the business at stakeholder level for a long time now - especially having seen her deliver the most incredible results for me personally with one of my other businesses ( Among many deliverables, that included us being majorly featured in The Express over 5 times in a matter of a few months. One of the huge positives for me is that in addition to all of her top-echelon experience working with some of the biggest brands on truly heavyweight campaigns, Elise is an outstanding project manager, a truly strategic thinker and in addition to her remarkable pedigree in PR, she is also exceptionally experienced in all the innovative and blended things that we already do here at Irigait including social media, digital marketing, content creation and distribution, marketing automation and much more. This level of 360 degree marketing exposure and her rounded competence means that she has been able to immediately hit the ground running and fully integrate all of our her own unique skills with ours."

Elise Clayton, Senior Partner commented:

Elise Clayton

"When presented with the opportunity to join forces with Irigait on some of their recent client campaigns, we jumped at the chance because of the natural synergy between our ethos of PR without the usual fluff and buzz words - and their no-nonsense, results-driven approach to marketing. Instead, we both focus on what’s important - strategic, creative campaigns which put the spotlight on our clients, get them in front of the right audiences - and deliver a proven return on investment. With a combined experience of over 50 years working in the marketing world just between myself and Dylan, it really was a no-brainer for us to make this a permanent powerhouse partnership; amalgamating our skills and resources to reshape the marketing and PR landscape by providing a one-stop-shop of services - simplifying the client marketing journey as we join forces on everything from search engine optimization (SEO), content marketing and social media management - to influencer marketing, media relations, crisis communication, and more. You can see more about some of the new services we're now offering here on our services page. With a legacy of award-winning strategic communications, crisis management, and brand reputation building and having held senior positions with powerhouses like Weber Shandwick, we have a wealth of experience developing impactful PR and media campaigns for a host of clients, from corporates to charities. Our expertise in crafting impactful narratives seamlessly integrates with Irigait's data-driven marketing strategies - creating a cohesive and consistent brand with a focus on storytelling that resonates with consumers, and builds trust and loyalty. In terms of clients, we don’t like to have favourites and much of the PR work we do for brands (especially crisis-management and reputation management) naturally requires confidentiality, but some of our career highlights include event management and PR for Comic Relief, our award-winning community engagement and media relations for The Eden Project, running recruitment campaigns for the Army, social media management and partnership deals for a world-renowned therapist and best-selling author, running the press office for the official public inquiry into the tainted blood scandal and all our work with Tesco and The BBC."


So, for both of us, it's definitely exciting times ahead so do watch this space. Myself, Elise and the entire Irigait team really cannot wait to show you what omni-directional marketing that eliminates all blind spots and delivers blinding results can really look like now that we've weaved in this new raft of bleeding-edge PR and communication options into our already stellar offering. Feel free to get in touch with us here to learn more. As Richard Branson famously said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.


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